Our Story
About Covering America Insurance LLC
Your Trusted Partner in Health and Life Coverage
Who We Are
Hear It Straight from Our Team
We built Covering America Insurance on one promise — honest, unbiased guidance that puts you first. Watch to learn more about who we are and how we work.
Our Story
Covering America Insurance LLC was founded on a simple belief: every American deserves honest, unbiased guidance when it comes to their health coverage. Based in Tampa, Florida, we have grown from a small independent agency into a nationally recognized Medicare brokerage — helping more than 20,000 clients find the right plan at the right price.
Unlike captive agents who represent a single insurance company, we work exclusively for you. That means we shop dozens of top-rated carriers — Aetna, Humana, UnitedHealthcare, Mutual of Omaha, Cigna, and more — to find coverage that fits your health needs and your budget.
Whether you are turning 65 for the first time, re-evaluating your current plan, or helping an aging parent navigate Medicare, our licensed specialists are here to guide you every step of the way — at absolutely no cost to you.
Top-rated carriers we represent
The Covering America Difference
Four principles that guide everything we do.
100% Independent
We represent you, not the insurance company. Our only loyalty is to finding you the best possible coverage.
Completely Free Service
Our expert guidance costs you nothing. We are compensated by the carriers, never by our clients.
Unbiased Comparisons
We compare plans from dozens of top-rated national carriers so you always see the full picture.
Lifelong Support
We don't disappear after enrollment. We stay by your side through renewals, claims, and plan changes.
Meet the Owners
Two licensed independent agents with one shared mission — putting clients first.
Joseph Luis Medina
CEO & Licensed Independent Broker
Joseph is the CEO of Covering America Insurance Agency, one of the nation's largest full-service Medicare insurance brokerages. For the past 18 years, he has dedicated his career to educating, advising, and assisting Medicare beneficiaries in understanding their coverage options.
As a licensed insurance broker, Joseph brings extensive knowledge of Medicare, insurance carriers, underwriting, and plan design. His philosophy is simple: every client deserves to fully understand their options so they can make an informed decision that's in their best interest.
Known for his direct, honest, and educational approach, Joseph encourages clients to ask as many questions as needed — because there is never a wrong question, and sometimes the same question deserves to be answered more than once.
Outside of work, Joseph is a devoted husband and proud father of two. As a family, they enjoy camping, floating rivers, kayaking, spending time at the beach, and escaping for island adventures whenever possible.
Alphonse Lucarelli II
President, Founder & Licensed Independent Broker
Al founded Covering America Insurance with a singular vision: to cut through the confusion of Medicare and make sure no American faces that decision alone. A University of Michigan BBA graduate, he combines sharp business acumen with a deeply personal commitment to client advocacy.
With decades of experience in the Medicare and health insurance space, Al has built one of the nation's most trusted independent brokerages by staying true to one principle — the client always comes first. His team represents dozens of top-rated carriers so every recommendation is driven by what's best for the client, never by commission.
Al's leadership philosophy centers on education, transparency, and lifelong service. He believes that an informed client is an empowered client, and that the relationship doesn't end at enrollment — it's just the beginning.
"Our mission is to simplify the most confusing purchase decision most Americans will ever make — and to make sure no one faces it alone."
— Alphonse Lucarelli II, President & Founder
Ready to Experience the Covering America Difference?
Call us toll-free or get a free rate quote online — no pressure, no obligation.